Abstract

In a arise of a Penn State child sex tragedy, media coverage tended to concentration on a people concerned rather than the
corporatized university’s mercantile motivations and a institutional structure underneath that officials’ (in)actions occurred.
This essay interrogates and critiques that institutional structure, arguing that a “brand logic” of big-time intercollegiate
entertainment programs places picture and increase forward of people. In and with on-field success, picture and branding play
prominently in an entertainment program’s ability to maximize new income streams (e.g., chartering and merchandising). Further,
administrators disagree that entertainment duty as a university’s “front porch,” returning (symbolic) value to a institution
(e.g., community, visibility, branding, alumni giving, and tyro applications). Thus, university and entertainment administrators
constantly take code proof into their decision-making. The fallout from a Penn State tragedy offers insights into a ways
in that code logics disincentivize reliable decision-making when image, reputation, and millions of dollars are on a line.

Article source: http://csc.sagepub.com/cgi/content/abstract/12/4/322?rss=1