This study examines Israeli and Syrian impression management (facework), drawing on Hofstede’s theory of cultural dimensions.
Using a MANCOVA design while controlling for social desirability and gender, it measured the influence of country on direct,
aggressive, competitive, and harmonious facework strategies from self-report questionnaires (n = 176) collected in Israel and Syria. Consistent with the hypotheses, Israelis exhibit more direct, aggressive, and competitive
facework strategies than Syrians. Israeli facework strategies corresponded to cultural individualism and a low power distance,
whereas Syrian facework corresponded to cultural collectivism and a high power distance. Contrary to expectation, Israeli
facework is more harmonious. A unique contribution of the present study is the identification of changes in facework necessary
for avoiding a loss of face among two populations whose previous diplomatic efforts have not succeeded.